Saturday, July 17, 2010

Fast Fashion for the Preggers Set

Dahlings, so I'm at that stage in my life when all my friends now have babies or are preggers. And those in the midst of spawning new life find themselves in a fashion dilemma; what to wear as you can continue to balloon to the size of whale? I recently heard that fast fashion behemoth Forever 21 is now offering a maternity line through its Love 21 line, which features more contemporary styles geared towards young women rather than young teens.



Available only in five states: Arizona, Alaska, California, Utah, and Texas, the line offers super long tees to aptly cover that baby bump, fold over waist band yoga pants, layering camis and stylish tunics that are hugely affordable especially compared to typical prices for maternity clothes. Affordable is key when shopping for maternity clothes according to my preggers friends. I mean unless you plan on making a career out of being pregnant who wants to spend a lot of money on buying clothes for an ever changing body?



Apparently some folks have their panties in a bunch because of Forever21's decision to create a maternity line in states that have been flagged as having the highest teen pregnancy rates. But according to the retailer more than 80-percent of their customers are over the age of 18, and 35-percent are over 24. I often pick-up a top here and there from Forever 21 when I need a fashion fix. I especially like buying summer clothes from their Love 21 line. I don’t go in the store though to buy ( prefer online) because I’m always so overwhelmed but I’ve accompanied my 16 year old niece there I see women of all ages shopping at the store. I would definitely say that the name no longer reflects the clientele.I think it's a great idea that stores like Forever 21 and now even H&M are offering clothes for every stage in a woman's life. Because let's face it, everyone loves a good deal and it's insanely smart that these fast fashion retailers are adopting their business practices to meet that need. And we all know that the real expense starts after the baby comes, so why not save your money where you can.

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